The beginning of a YouTube video is probably the most important part of your content. When you look at the analytics, it is clear that the beginning is where the drop off in viewership occurs; you need to pay attention to your hooks so that people stay throughout the entire video.
In the beginning of the platform, YouTube was emphasizing growth in the company. The view count was what mattered and that was the order of the day. However, when we get to the early 2010s, YouTube’s management began to change the rules.
Watch Time is the new baseline here.
This has been the main way for creators and filmmakers to get popular on YouTube.
You want the drop off in the beginning of the video to be quite small. What you want is people watching the video throughout the entire time so that they basically do not change the video to go to the recommended list on their apps.
The most ideal situation here is that they watch the entire video to its conclusion, and after the ad if they are not premium, get a list of your videos on autoplay or similar video from another YouTuber.
How to keep your audience’s attention:
Get the hook.
My advice is this here:
Get your audience’s attention just as you would writing a book or even making a video game.
Make sure that the audience knows what the video is about from the beginning. Do not just focus on endless elaboration.
Sometimes your hook can be something flashy or sometimes it can be something that provokes thinking in your audience.
What is important to grab their attention. This is even more important with YouTube Shorts. You need to deal with a generation of kids who are not as interested in long-form videos. Getting that attention early not only helps viewership but creates trust among viewers. They keep coming back again and again.
Overoptimization can cause some creators to have burnout. Just be yourself and have passion for your projects. This way, you will have success and grow your channels.

