While sites such as Temu and Shein get all the attention, there other upstart e-commerce sites. Some like AliExpress, are just getting people’s attention. However, some are literally under the radar, such as the site I am going to talk about, Yamibuy, an ecommerce site devoted to higher quality Asian products.
Yamibuy, an entrance towards Chagee Tea.
The reason why I stumbled upon Yamibuy was because I saw a video about Chagee tea online. This video was on YouTube, and it came up on my recommended feed and I was intrigued as I am a big tea consumer. However, most of my exposure to tea was through an American brand known as Herbal Essences. This is a brand that began in the heady days of the New Age culture of the 1960s era. However, the taste is getting a bit stale now even though its great but I always had an opinion that Chinese tea was better.
Chagee Tea is a competitor to Starbucks Coffee in China. Along with Lunkin Coffee, these two giants of modern Chinese culture are challenging the American coffee chain with a uniquely Chinese twist.
Chagee Tea is really my interest here and they have some interesting flavors available for sale. They have Peach Oolong Tea and Ceylon Black Tea among others. While Chagee is focusing on their Milk tea, they also have Pure Teas available to the public.
Some of these Pure Teas are only available Yamibuy.
So I made a choice to create an account on Yamibuy.
Is YamiBuy better than Temu?
In my opinion, YamiBuy is a better store than Temu. Currently, Temu is all about prices not about the quality. YamiBuy is giving people options and that is what makes it better than most other Chinese websites that engage in global ecommerce.
One thing that Yami does better than Temu is that they are so aggressive at advertising. While I understand why Temu in its early days needed to have more aggressive advertising in order to get attention in an already saturated with many competitors.
In comparison, YamiBuy is focused on getting Asian products to Asian Americans.
Temu has been focusing on essentially being a flea market for many types of customers. This has been diluting the brand of Temu and made it more difficult for it to be more than a flea market for many customers.
Building a reputation rather than just selling things is what is important in ecommerce.
What Yami shows a shift in Ecommerce
In the beginning, Ecommerce was dominated by American companies. As time has gone on, it seems that there is going to be more diversification in what companies are available online.
Amazon is going to be the Walmart of the Online store space. There will be a place for sites such Yami.
In my opinion, that makes the internet more interesting and more efficient to use for customers as well as businesses of many shapes and sizes.
Yami is a great site to use
I would recommend using Yami honestly. If you are Asian-American, such a site is must to have if you do not have a H-Mart or other Asian grocery nearby in your area. Managing to stumble upon it has made my ecommerce experience a bit more diverse than just using Amazon Prime for everything.
Considering that Chagee’s Tea was only on there. I would recommend it to get just a hint of the taste of this up-and-coming teahouse in America.
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