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YouTube Tutorial: How to improve your Video Titles to appeal to local viewers

On YouTube, there are many ways to get attention to your videos. However, I think one of the most important ways is to optimize your video titles.

Introduction to Making your Videos have relevance in a local area.

This post will not just be about making your video titles great but specifically how to optimize them for a local area.

In the early days, YouTube was more about memes and pop culture, these were part of the monoculture as some people call it. Now, there are videos everywhere are about every topic. In order to truly gain an audience that will subscribe and be engaged, you have to provide some unique insight that people have not seen before. One way to do such a thing is by embracing a sense of building locally and thinking globally when making your videos.

As a result, you will be able to have audience that will be local as well passionate about your content on the site.

How to optimize your video titles:

When it comes to making videos about a local event or attraction, you need to emphasize certain parts of your title.

[Local Area] + Subject can be what you use.

The video title in my opinion is probably more important the thumbnail in that people see that first not the thumbnail.

YouTube says that the thumbnail is more important. However, the title is very important in a synergy with the thumbnail.

When your channel is young and you have few subscribers, the thumbnail is probably at its highest in importance. Video titles also need to synergy correctly with those images.

Such video thumbnails should relate to the place you are talking about.

As an example, you take a video of the Parthenon in Athens on the Acropolis. How do you make such a video special or interesting?

If your channel does not have the bonus of having friends who share it or you have a big reputation, you have find a way to get people to look at your video.

Your video title should emphasize something specific about your visit to the place. There have been many videos uploaded of the Parthenon on YouTube.

Emphasize:

What was special about your visit?

What was the time of day when went there?

Any special insights you want to give about it?

YouTube is a place that is highly saturated with videos about many topics and issues. You need to find a way to stand out among the sea of videos on the site.

Giving your video some local flair is very important towards getting your videos to have attention on YouTube. People are yearning for more personalization rather general videos. The video title and thumbnail should be able to be general enough but also talk to a more specific audience.

The Google Empire: Why we need more search engines other than Google

The usage of “network” effect to basically dismiss calls for other search engines or any other institution is a common phrase. The people who use it to say there is something transhistorical about Google and that people should be just accept Google. The thing that Google has is the ability to just control the access to information and also installing their search services on every Android device here. Microsoft got in trouble for the same thing, but now they are basically the underdogs here in the search space with Bing, which is good but is basically unable to gain traction because Google keeps people within their systems. This means that people only see Google and not other competitors.

I use Google’s products as they are not incompetent at making email services such as Gmail. However, they are often used as the only service and the “nerds” or power” users are trying to use other products. For example, think about DuckDuckGo or other search engines such as Bing as I mentioned earlier. However, Bing is the only one that is capable of challenging Google. In the early 2010s, its market share was higher than it is now but it is unable to get beyond a small percentage.

We need more search engine choices.

Why is that we allow people to congregate in the “best”

This best is being propped up with all sorts of trickery and manipulations. The most important thing that can happen now is that we need to break up the app stores of both Google and Apple. This duopoly has allowed for the ossification of many aspects of the internet. It has led to the decline in the quality of desktop sites. Previously, desktop sites had all their charm and qualities. Now it the same throughout and it is not interesting now. Even the corporate sites, the front page of a company’s brand have become little more than portals to their social media sites.

We need competition and while we may have alternatives, we do not currently have competition.

Search engines should be an area of competition and growth and not beholden to only one company. The internet is a space without any limit in space only bandwidth. We should have many choices.

Google Search and the Paywall: A consequence of near monopolistic power

Google is a company that has been controlling the search market in its grip for well over 20 years at this point. While the company offers many convenient services, it has also become a monopoly. Some people would disagree with that but the company is one and also is also dominating in mobile phones with the android operating system. There is a need for the internet to untangle from this monopolistic system that Google has made. Just for the interests of keeping the internet interesting and useful for many types of people, that is important. However, one of the main reasons why I am focusing on this issue is because of paywalls on news sites.

Paywalls used to be rarer in the past. Only really the WSJ (Wall Street Journal) had them in a significant way. However, as time has gone on and the internet went from a place for bragging rights to a necessity for someone to be able to have a journalism career, paywalls have been going up across cyberspace. The building of walls across the internet feels like an admission of failure of the internet’s ability to reduce the cost of producing news. I have seen it in real-time here; this is not a change that one sees through generations but it happened after 2008 and we have seen more and more paywalls.

Google’s inability to categorize paywalls is huge issue. Their unwillingness to categorize websites to make it more useful to the public shows their institutional inertia. The company makes billions upon billions of dollars on advertising, yet it is unable to even pay attention to its search engine that made it popular in the 2000s.

Why is Google so unwilling to change?

It’s because they are comfortable in taking ad revenue from sites. Changing that revenue stream would make them take a hit and they can only tolerate having more and more revenue streaming into it.

If Google was to take its search engine seriously, it would take a hit to its reputation. It would have to respond to all the calls about it having a monopoly on the internet and manipulating people’s minds. They would have to make the legacy outlets which seek to maintain their power have to play by the rules rather just allowing them to regurgitate what the ruling parties want to see.

Paywalled sites do need to not show up in the search results. Many of these sites are business sites that often hide their arcane language away from public view. The internet should be divided up into small kingdoms where you have to pay entry fees to get into the castle.

Google’s unwillingness to categorize such things show that monopolies that hold onto power for so long have a way of shaping the whole culture around them. The internet, once free and vibrant, is becoming yet another shopping mall where everything has a price.

Having free access to information on the internet isn’t a right but essential aspect to cyberspace.