The box office seems to be coming back to life now. Five at Freddy’s and Zootopia 2 are battling it out with other movies such as Wicked for Good and some other stragglers. It seems that the studios are pulling out the big guns in order to save this year so that they can make up some of the money they didn’t have in the previous parts of the year here.
Netflix has Stranger Things 5, Emily in Paris Season 5, but it seems that the magic isn’t there.
I remember years that Netflix would release new titles and it would garner attention. Now, it seems that they are attempting to hold onto their audience rather build it. This explains why they began punishing people who were sharing passwords and putting ads on the cheapest tier. This is adding to the expense of using Netflix and other streaming services. Instead of having one or two places to watch content, you now have them in so many places.
This is not a great arrangement for people now, especially with the novelty of streaming not as strong as before here.
Netflix’s inablity to make originals which match Hollywood’s early output is telling.
Where is Louise Brookes of Netflix? Simple answer: The culture is simply not there.
The idea of having a Charlie Chaplin or Joan Crawford is not happening in the Netflix age. The people who started Netflix were Silicon Valley who didn’t like Blockbuster’s return policy. They managed to create rental giant which became a streaming giant here. They were just interested in a business more than the art. It wasn’t until they began making originals that the art became more important; it was still subordinate in sense to a third concept, the information and archive culture of our age.
Netflix was more interested in using these shows to sell data back to the people who made the content rather than the artistic quality. A few shows and movies could have been seen to be of classic Hollywood quality, but there are not that many shows that reach the brilliance of Hollywood of many decades ago. Maybe of our age but Netflix is going to have be better than that, not just an addition.
Netflix is simply not the new cinema but more of a upstart which thinks it is. They have had successes but most of these were in the beginning of their time of making originals. They are just pumping out more reality television than ever before. Emily in Paris may appeal to many people but Netflix needs to really start focusing on creating artistic movies which can appeal to their audience.
They have a huge audience and yet they make the same content as one saw on the old broadcast channels.
Netflix will continue to gain subscribers counts but it needs more creativity if it wants to retain that audience.
Investors and tech guys generally do not care about creativity. Only investments. Netflix needs to learn how to treats is originals as something more than images on a screen.
