digital-marketing – My Game Reviews

Amazon Rufus is changing shopping on Cyber Monday

Cyber Monday Sales — Photo by Karola G on Pexels.com

Cyber Monday is here, and it is in many ways bigger than Black Friday in some ways. In the past, Black Friday and the days before Christmas used to hog all the attention. Now, with Amazon’s dominance in ecommerce, Cyber Week and Cyber Monday have become more important than the shopping in the physical stores. This was a slow process but it really began with the Pandemic when people got more used to shopping online.

People were already having these habits before the pandemic, but Amazon and many ecommerce shops were able to fulfill a need for many consumers.

Amazon Rufus along with other shopping chatbots are changing the way we shop and leading to higher sales. Companies need to take advantage of generative AI. Most chatbots in the past were only really good at specific questions. The new generation of generative AI is helping to make shopping more precise and personal in a way the old model of searching and scrolling was unable to accomplish here.

Shopping AI is truly a big change for shoppers.

They can now check prices month to month. This was only available on select sites, not its more holistic and you type in about any product without old style searching here.
There is more of a move towards frictionless commerce. Shoppers can spend more time on the quality of the product instead of going through search bars and inconsistent search engines.
Customers are able to Auto-Buy based on price changes, allowing for people to spend more time on other aspects of their holidays.
Customers are saving time shopping.
Shops now have to focus on quality not just getting on search results on the sites.

Many business owners are now seeing that Search Engine Optimization on Amazon and other search sites has to have an element of quality in your product.

Customer Reviews are now more important than before. As Rufus is collecting these reviews to make a summary, you need to make sure that your products are reviewing well now. Whereas before customers may not scroll to see reviews, they will see them in the summaries.

Quality matters not just gaming the SEO game.

I hope that stores realize the important power of shopping AI and make the shopping experience more enjoyable.

How to be successful on YouTube: Grab your audience’s attention when they press play

The beginning of a YouTube video is probably the most important part of your content. When you look at the analytics, it is clear that the beginning is where the drop off in viewership occurs; you need to pay attention to your hooks so that people stay throughout the entire video.

In the beginning of the platform, YouTube was emphasizing growth in the company. The view count was what mattered and that was the order of the day. However, when we get to the early 2010s, YouTube’s management began to change the rules.

Watch Time is the new baseline here.

This has been the main way for creators and filmmakers to get popular on YouTube.

You want the drop off in the beginning of the video to be quite small. What you want is people watching the video throughout the entire time so that they basically do not change the video to go to the recommended list on their apps.

The most ideal situation here is that they watch the entire video to its conclusion, and after the ad if they are not premium, get a list of your videos on autoplay or similar video from another YouTuber.

How to keep your audience’s attention:

Get the hook.

My advice is this here:

Get your audience’s attention just as you would writing a book or even making a video game.

Make sure that the audience knows what the video is about from the beginning. Do not just focus on endless elaboration.

Sometimes your hook can be something flashy or sometimes it can be something that provokes thinking in your audience.

What is important to grab their attention. This is even more important with YouTube Shorts. You need to deal with a generation of kids who are not as interested in long-form videos. Getting that attention early not only helps viewership but creates trust among viewers. They keep coming back again and again.

Overoptimization can cause some creators to have burnout. Just be yourself and have passion for your projects. This way, you will have success and grow your channels.

YouTube Tutorial: How to improve your Video Titles to appeal to local viewers

On YouTube, there are many ways to get attention to your videos. However, I think one of the most important ways is to optimize your video titles.

Introduction to Making your Videos have relevance in a local area.

This post will not just be about making your video titles great but specifically how to optimize them for a local area.

In the early days, YouTube was more about memes and pop culture, these were part of the monoculture as some people call it. Now, there are videos everywhere are about every topic. In order to truly gain an audience that will subscribe and be engaged, you have to provide some unique insight that people have not seen before. One way to do such a thing is by embracing a sense of building locally and thinking globally when making your videos.

As a result, you will be able to have audience that will be local as well passionate about your content on the site.

How to optimize your video titles:

When it comes to making videos about a local event or attraction, you need to emphasize certain parts of your title.

[Local Area] + Subject can be what you use.

The video title in my opinion is probably more important the thumbnail in that people see that first not the thumbnail.

YouTube says that the thumbnail is more important. However, the title is very important in a synergy with the thumbnail.

When your channel is young and you have few subscribers, the thumbnail is probably at its highest in importance. Video titles also need to synergy correctly with those images.

Such video thumbnails should relate to the place you are talking about.

As an example, you take a video of the Parthenon in Athens on the Acropolis. How do you make such a video special or interesting?

If your channel does not have the bonus of having friends who share it or you have a big reputation, you have find a way to get people to look at your video.

Your video title should emphasize something specific about your visit to the place. There have been many videos uploaded of the Parthenon on YouTube.

Emphasize:

What was special about your visit?

What was the time of day when went there?

Any special insights you want to give about it?

YouTube is a place that is highly saturated with videos about many topics and issues. You need to find a way to stand out among the sea of videos on the site.

Giving your video some local flair is very important towards getting your videos to have attention on YouTube. People are yearning for more personalization rather general videos. The video title and thumbnail should be able to be general enough but also talk to a more specific audience.