Why ChatGPT’s Approach to Ads is better than Google’s

ChatGPT ADS

Google has made a fortune on its Google Ads platform. Billions of dollars of ad revenue went straight from newspapers and TV and right into the search engine’s wallet. However, it is clear that this approach is now outdated and some change is needed in here.

Enter ChatGPT and its approach to ads.

I have been using the ChatGPT Go subscription for some time and the ads that it gives are more related to your search queries than I have seen on traditional search engines.

As I explained in this previous post here, ads on the platform appear towards the end of a query. This is different from say the older model where ads were just covering most of the first page of the search. Google is also putting its AI overview front in center when your search query has easily accessible information here.

This is a better model for ads and people will actually be productive instead of this scrolling culture we have had on the internet for so long here.

The issue is that much of the social capital of the internet is not in the same quantity as it was once before. We have a country which is reactionary and trying to ban cell phones in schools. We need to be using AI in order to enhance our economy and culture here. This is the approach we should be taking here.

I think that ChatGPT’s ads will not be intrusive in here. There are some who think that OpenAI has betrayed their userbase; they have to remember that this is an expensive website to run and ads will help them with the costs in here.

My experience with ChatGPT Ads

I am a Sagittarius, so I am heavily using ChatGPT for asking abstract questions about philosophy. This sort of query isn’t really going to give you ads. On some occasions, it will show ads based on my conversations, but this is generally related to what I am talking about here. These are ads which have a purpose beyond just being an ad. Alot of sites, especially smaller ones, tend to have ads that do not have anything to do with the topic on the site.

ChatGPT should make advertising on the internet more relevant to the consumer and more profitable for the companies using these platforms to advertise their products and concepts.

These ads are not random but are shown as result of the conversation you have.

Sometimes they show up quickly, other times you have to have a conversation to get an ad in the chat here.

Generally speaking, I notice something specific about when the ads show up here: Asking about the purchasing of a certain item is bound to display an ad more often than talking about abstract concepts.

This makes sense.

Purchasing items is really want you wants ads front and center. Most advertising is really just to sell goods not ideas. Of course, you can promote ideas and sites, but the main emphasis is on the selling of goods in here.

This is what ChatGPT should be trying to achieve with their ads. They need to be precise and not too wide. Google’s sponsored ads would just take up the whole screen. With ChatGPT, advertising can actually make people on the internet more efficient instead of wasting time scrolling to their next destination in here.

How ChatGPT Ads appear on the app in 2026

ChatGPT was free of ads for some three years before they began implementing advertising.

The addition of ads may be an issue for some people. We all have seen great platforms being affected by too many ads clogging up our experiences. However, I think this is a great way for the site to start making some money on top of their subscriptions.

What is important that such ads are placed on the platform and are respectful of the users rather Google’s approach. They need to leverage their huge user base so that the AI boom is sustainable and helps to revitalize cyberspace which has been under strain from all sorts of issues and stagnation in the ideas here.

I had been subscribed to ChatGPT’s cheapest tier, GO, and I began getting ads on my queries recently. Here is how these ads appear.

ChatGPT GO Ads

These ads appear at the end of query not above it. In comparison to the traditional search engines, this is less in your face and these ads relate to your actual questions here. I got this query when I am talking about AI generated images, which I use heavily on ChatGPT here.

I think that this is better than having every search page full of sponsored links while you are not able to get to your desired results here. Ads need to be more useful and help people save time so they purchase items that they actually want to have.

An interesting aspect to these ads is that you can ask ChatGPT about these ads that appear here. This is something that wasn’t available on the older search engines here. Now you can get better context as what those ads are.

What is important here is that these advertisements are not too obnoxious and are relevant to the queries.

Amazon Rufus is changing shopping on Cyber Monday

Cyber Monday Sales
Photo by Karola G on Pexels.com

Cyber Monday is here, and it is in many ways bigger than Black Friday in some ways. In the past, Black Friday and the days before Christmas used to hog all the attention. Now, with Amazon’s dominance in ecommerce, Cyber Week and Cyber Monday have become more important than the shopping in the physical stores. This was a slow process but it really began with the Pandemic when people got more used to shopping online.

People were already having these habits before the pandemic, but Amazon and many ecommerce shops were able to fulfill a need for many consumers.

Amazon Rufus along with other shopping chatbots are changing the way we shop and leading to higher sales. Companies need to take advantage of generative AI. Most chatbots in the past were only really good at specific questions. The new generation of generative AI is helping to make shopping more precise and personal in a way the old model of searching and scrolling was unable to accomplish here.

Shopping AI is truly a big change for shoppers.

  1. They can now check prices month to month. This was only available on select sites, not its more holistic and you type in about any product without old style searching here.
  2. There is more of a move towards frictionless commerce. Shoppers can spend more time on the quality of the product instead of going through search bars and inconsistent search engines.
  3. Customers are able to Auto-Buy based on price changes, allowing for people to spend more time on other aspects of their holidays.
  4. Customers are saving time shopping.
  5. Shops now have to focus on quality not just getting on search results on the sites.

Many business owners are now seeing that Search Engine Optimization on Amazon and other search sites has to have an element of quality in your product.

Customer Reviews are now more important than before. As Rufus is collecting these reviews to make a summary, you need to make sure that your products are reviewing well now. Whereas before customers may not scroll to see reviews, they will see them in the summaries.

Quality matters not just gaming the SEO game.

I hope that stores realize the important power of shopping AI and make the shopping experience more enjoyable.