Cyber Monday is here, and it is in many ways bigger than Black Friday in some ways. In the past, Black Friday and the days before Christmas used to hog all the attention. Now, with Amazon’s dominance in ecommerce, Cyber Week and Cyber Monday have become more important than the shopping in the physical stores. This was a slow process but it really began with the Pandemic when people got more used to shopping online.
People were already having these habits before the pandemic, but Amazon and many ecommerce shops were able to fulfill a need for many consumers.
Amazon Rufus along with other shopping chatbots are changing the way we shop and leading to higher sales. Companies need to take advantage of generative AI. Most chatbots in the past were only really good at specific questions. The new generation of generative AI is helping to make shopping more precise and personal in a way the old model of searching and scrolling was unable to accomplish here.
Shopping AI is truly a big change for shoppers.
- They can now check prices month to month. This was only available on select sites, not its more holistic and you type in about any product without old style searching here.
- There is more of a move towards frictionless commerce. Shoppers can spend more time on the quality of the product instead of going through search bars and inconsistent search engines.
- Customers are able to Auto-Buy based on price changes, allowing for people to spend more time on other aspects of their holidays.
- Customers are saving time shopping.
- Shops now have to focus on quality not just getting on search results on the sites.
Many business owners are now seeing that Search Engine Optimization on Amazon and other search sites has to have an element of quality in your product.
Customer Reviews are now more important than before. As Rufus is collecting these reviews to make a summary, you need to make sure that your products are reviewing well now. Whereas before customers may not scroll to see reviews, they will see them in the summaries.
Quality matters not just gaming the SEO game.
I hope that stores realize the important power of shopping AI and make the shopping experience more enjoyable.
My Game Reviews 