Google has made a fortune on its Google Ads platform. Billions of dollars of ad revenue went straight from newspapers and TV and right into the search engine’s wallet. However, it is clear that this approach is now outdated and some change is needed in here.
Enter ChatGPT and its approach to ads.
I have been using the ChatGPT Go subscription for some time and the ads that it gives are more related to your search queries than I have seen on traditional search engines.
As I explained in this previous post here, ads on the platform appear towards the end of a query. This is different from say the older model where ads were just covering most of the first page of the search. Google is also putting its AI overview front in center when your search query has easily accessible information here.
This is a better model for ads and people will actually be productive instead of this scrolling culture we have had on the internet for so long here.
The issue is that much of the social capital of the internet is not in the same quantity as it was once before. We have a country which is reactionary and trying to ban cell phones in schools. We need to be using AI in order to enhance our economy and culture here. This is the approach we should be taking here.
I think that ChatGPT’s ads will not be intrusive in here. There are some who think that OpenAI has betrayed their userbase; they have to remember that this is an expensive website to run and ads will help them with the costs in here.
My experience with ChatGPT Ads
I am a Sagittarius, so I am heavily using ChatGPT for asking abstract questions about philosophy. This sort of query isn’t really going to give you ads. On some occasions, it will show ads based on my conversations, but this is generally related to what I am talking about here. These are ads which have a purpose beyond just being an ad. Alot of sites, especially smaller ones, tend to have ads that do not have anything to do with the topic on the site.
ChatGPT should make advertising on the internet more relevant to the consumer and more profitable for the companies using these platforms to advertise their products and concepts.
These ads are not random but are shown as result of the conversation you have.
Sometimes they show up quickly, other times you have to have a conversation to get an ad in the chat here.
Generally speaking, I notice something specific about when the ads show up here: Asking about the purchasing of a certain item is bound to display an ad more often than talking about abstract concepts.
This makes sense.
Purchasing items is really want you wants ads front and center. Most advertising is really just to sell goods not ideas. Of course, you can promote ideas and sites, but the main emphasis is on the selling of goods in here.
This is what ChatGPT should be trying to achieve with their ads. They need to be precise and not too wide. Google’s sponsored ads would just take up the whole screen. With ChatGPT, advertising can actually make people on the internet more efficient instead of wasting time scrolling to their next destination in here.
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