Amazon Rufus is changing shopping on Cyber Monday

Cyber Monday Sales
Photo by Karola G on Pexels.com

Cyber Monday is here, and it is in many ways bigger than Black Friday in some ways. In the past, Black Friday and the days before Christmas used to hog all the attention. Now, with Amazon’s dominance in ecommerce, Cyber Week and Cyber Monday have become more important than the shopping in the physical stores. This was a slow process but it really began with the Pandemic when people got more used to shopping online.

People were already having these habits before the pandemic, but Amazon and many ecommerce shops were able to fulfill a need for many consumers.

Amazon Rufus along with other shopping chatbots are changing the way we shop and leading to higher sales. Companies need to take advantage of generative AI. Most chatbots in the past were only really good at specific questions. The new generation of generative AI is helping to make shopping more precise and personal in a way the old model of searching and scrolling was unable to accomplish here.

Shopping AI is truly a big change for shoppers.

  1. They can now check prices month to month. This was only available on select sites, not its more holistic and you type in about any product without old style searching here.
  2. There is more of a move towards frictionless commerce. Shoppers can spend more time on the quality of the product instead of going through search bars and inconsistent search engines.
  3. Customers are able to Auto-Buy based on price changes, allowing for people to spend more time on other aspects of their holidays.
  4. Customers are saving time shopping.
  5. Shops now have to focus on quality not just getting on search results on the sites.

Many business owners are now seeing that Search Engine Optimization on Amazon and other search sites has to have an element of quality in your product.

Customer Reviews are now more important than before. As Rufus is collecting these reviews to make a summary, you need to make sure that your products are reviewing well now. Whereas before customers may not scroll to see reviews, they will see them in the summaries.

Quality matters not just gaming the SEO game.

I hope that stores realize the important power of shopping AI and make the shopping experience more enjoyable.

The companies that make up the AI bubble

Business of Apps has gotten into the geography of AI businesses. The image above is the result of their efforts.

What type of AI use will make it more that chat windows?

In my opinion, the creative side of AI is probably the most important here. While productivity is important, it is art that will make these AI tools truly powerful. It needs to be able to create images of any type quickly and without issues. The smartphone got popular with people because of the camera not because of the productivity apps; that appeal came later not before.

It is because of the camera that the iPhone was able to get smartphone to become more than an adjacent object and into a digital swiss army knife. Such a phrase was used early on and I can understand why. Unlike the flip phones and the older phones, the smartphone is usable in many situations. Mobile banking is useful for many age groups and the smartphone removes the friction which existed on other types of phones and gives you an “app” to do look at your bank account which is important in this age.

Music is tricky area with AI. I have not used Suno as much here but its already seemingly getting on the Billboard charts. If you had asked average people that computer made music would have gotten their attention, they would have been skeptical. We have had sites for many years serving up tracks on the internet and before that in the music stores.

Music is another area where AI usage could really become embedded in our society just as the car or electricity. I do not believe AI will become a “microwave” where it will be there and used for many things but not transform our culture. It will not just be addition to our gadgets; it is going to replace many gadgets we have. In the realm of music, it seems that we have a greater variety of genres and experimentation than ever before in my opinion.

Suno is getting sued by many record label companies. Hopefully, they do not end up like Napster and are able to survive. I think the concept behind AI music is great and can really open people to different genres and make the creative process more interesting and enliven it with some iconoclastic energy which has been lacking for many years in our age.

Creativity I think is going to be what makes AI more mainstream. Productivity is not what gets views on YouTube; the views come from youtubers who make people imagine and cultivate their minds. AI is going to change the nature of creativity and I am confident it will not replace it but augment it. We may not have cybernetic implants yet but this is virtual kind and its truly remarkable to have these tools to revive our civilization.

Mastering Email Searches with Microsoft Copilot

Microsoft Copilot has been my favorite chatbot since it released under as Bing Chat in 2023.

One of the most interesting new features which has been included in the AI chatbot is the ability to search through your emails through context on the Copilot website. You do not have to open the email client or go on the website and use the chatbot already included in it. You can just simply go to the web version of Copilot.

To get your inbox connected to your Copilot account, you have to follow these steps.

In the chat window here, there is an icon that is here with the arrow.

Click on the icon and these options will appear.

These options allow you to connect your email account to Copilot. As such, you are training the AI model with your data and making it more usable to your specific needs here.

On my computer, I tend to have Microsoft OneDrive, Outlook and Gmail as connected to my Copilot AI.

To start, all you simply need to do is write out a prompt about emails and give context about your search. This isn’t just about keywords anymore, but you can write in generalities which makes this more precise than the old systems here.

Copilot Emails

When you get a result here, it will give you the list of emails according to your search. Links are included in search and when you click on it, it opens the web client to your inbox.

This is a very powerful feature in Copilot. Instead of opening your email client with tons of emails to sync into your inbox, you can simply search for them here. Instead of just looking at keywords, you can put context into your search, making it easier to see what you are looking at here.

In the image above, Copilot sometimes will organize your prompt’s answer into a chart. This is the most optimal way in order to look at your emails.

What makes this so powerful is that you continue the conversation. In earlier versions, you only had keywords to work on. Now, the AI provides recommendations at the end of each answer, giving you more opportunities to optimize your emails.

Writing specific prompts also allow you move beyond keywords in your search. Here is a clear example of how powerful Copilot is.

As you can see here, Copilot is capable of more than just listing your emails in chronological order or according to specific topics. It is able to be a secretary and provide context to each individual email in your inbox.

In comparison to earlier generations of Outlook, such a tool is going to make many White-collar professionals more efficient in their jobs. It will even add newer insights to their professional careers that they wouldn’t ordinarily have.

Copilot is an amazing tool which makes something so mundane and ordinary into something that has greater potential to unlock creativity and productivity in more workers.