Amazon Rufus is changing shopping on Cyber Monday

Cyber Monday Sales
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Cyber Monday is here, and it is in many ways bigger than Black Friday in some ways. In the past, Black Friday and the days before Christmas used to hog all the attention. Now, with Amazon’s dominance in ecommerce, Cyber Week and Cyber Monday have become more important than the shopping in the physical stores. This was a slow process but it really began with the Pandemic when people got more used to shopping online.

People were already having these habits before the pandemic, but Amazon and many ecommerce shops were able to fulfill a need for many consumers.

Amazon Rufus along with other shopping chatbots are changing the way we shop and leading to higher sales. Companies need to take advantage of generative AI. Most chatbots in the past were only really good at specific questions. The new generation of generative AI is helping to make shopping more precise and personal in a way the old model of searching and scrolling was unable to accomplish here.

Shopping AI is truly a big change for shoppers.

  1. They can now check prices month to month. This was only available on select sites, not its more holistic and you type in about any product without old style searching here.
  2. There is more of a move towards frictionless commerce. Shoppers can spend more time on the quality of the product instead of going through search bars and inconsistent search engines.
  3. Customers are able to Auto-Buy based on price changes, allowing for people to spend more time on other aspects of their holidays.
  4. Customers are saving time shopping.
  5. Shops now have to focus on quality not just getting on search results on the sites.

Many business owners are now seeing that Search Engine Optimization on Amazon and other search sites has to have an element of quality in your product.

Customer Reviews are now more important than before. As Rufus is collecting these reviews to make a summary, you need to make sure that your products are reviewing well now. Whereas before customers may not scroll to see reviews, they will see them in the summaries.

Quality matters not just gaming the SEO game.

I hope that stores realize the important power of shopping AI and make the shopping experience more enjoyable.

Black Friday Sales Soar Because of AI

AI chatbots are one of the major reasons why Black Friday sales were so strong. This year’s weather was much colder than the previous and people were more inclined to be indoors to spend money in cyberspace rather in the stores.

The influence of AI is the real winner here and it shows this is what is going to help Artificial Intelligence gain a foothold in our homes. It’s not going to be physical AI at first like a M3GAN robot but one on the screen helping us make purchases.

Amazon Rufus is clear example of how powerful such a tool, AI is really. With the ability to type in your desires into a chatbot, dealing with incomplete search results is not on your mind. It is about creating a frictionless buying experience. The ability for Amazon Rufus to check prices and then it buy an item for you at the right price will help customers and businesses.

For businesses, it will be that the ability to manage a businesses’ supplies will be easier.

One will be able to get the supplies that one wants at the prices that they want in a timeframe which give them flexibility, giving their businesses more strength.

AI chatbots such as Spark on Walmart show that companies are also attempting to integrate it into the lives of consumers.

AI isn’t just about whether we can make photos or videos with it. What is more important to integrate into our daily lives and have been holistically react to our decisions that we make in meatspace.

This is an important approach which will keep the move towards AI system be sustainable.

How to stay safe shopping online this holiday season? Stay away from fake websites

Photo by Nataliya Vaitkevich on Pexels.com

Since I started shopping online, I have noticed that scams have been increasing more than before. There have been so many hackers attacking websites, stealing data, sending social engineering emails which trick you. There are so many threats to keep track of in this age; the average citizen has no clue as to what to focus their energy on to keep the money in their wallets.

The sliest trick: The Fake Website Email or Message

In the early days of the internet, most hackers tended to focus on the inexperience of the users. As users got more comfortable with using the internet, they became even more cunning, attempting to weaponize what they saw as their home in cyberspace.

The culture we have now in cyberspace is under attack from all sides. We have outages happening more often than even in the 1990s. These outages are occurring almost every month, affecting economies.

The hackers and scammers are damaging the economy to gain an advantage. You should be steely prepared for scams throughout the holiday season.

The most important scam you be aware of is this one: the fake website.

The fake website is very common scam that hackers use but it is probably one of the most insidious out there and I have even come close to falling for it, almost giving a hacker some of the money in my bank account here.

The main aspect you need to consider is to look at the address in the email or message sent to you here.

You must check the address carefully. If the address is saying that it is from the official site and has the “.com” in it, then it should be a legitimate email or message.

However, if the address looks really strange and not like an official address, you should not be clicking any links in the message. Generally speaking, the strangeness is that address has not form or structure in here.

You should also watch for the emails that aim to copy the style of the website. Some of the details are not authentic to the actual website.

Check your original website emails and then compare them to these emails. If they look sketchy, then they are.

With these steps, you will be able to stay safe this holiday season.