The usage of “network” effect to basically dismiss calls for other search engines or any other institution is a common phrase. The people who use it to say there is something transhistorical about Google and that people should be just accept Google. The thing that Google has is the ability to just control the access to information and also installing their search services on every Android device here. Microsoft got in trouble for the same thing, but now they are basically the underdogs here in the search space with Bing, which is good but is basically unable to gain traction because Google keeps people within their systems. This means that people only see Google and not other competitors.
I use Google’s products as they are not incompetent at making email services such as Gmail. However, they are often used as the only service and the “nerds” or power” users are trying to use other products. For example, think about DuckDuckGo or other search engines such as Bing as I mentioned earlier. However, Bing is the only one that is capable of challenging Google. In the early 2010s, its market share was higher than it is now but it is unable to get beyond a small percentage.
We need more search engine choices.
Why is that we allow people to congregate in the “best”
This best is being propped up with all sorts of trickery and manipulations. The most important thing that can happen now is that we need to break up the app stores of both Google and Apple. This duopoly has allowed for the ossification of many aspects of the internet. It has led to the decline in the quality of desktop sites. Previously, desktop sites had all their charm and qualities. Now it the same throughout and it is not interesting now. Even the corporate sites, the front page of a company’s brand have become little more than portals to their social media sites.
We need competition and while we may have alternatives, we do not currently have competition.
Search engines should be an area of competition and growth and not beholden to only one company. The internet is a space without any limit in space only bandwidth. We should have many choices.




