Amazon Rufus is changing shopping on Cyber Monday

Cyber Monday Sales
Photo by Karola G on Pexels.com

Cyber Monday is here, and it is in many ways bigger than Black Friday in some ways. In the past, Black Friday and the days before Christmas used to hog all the attention. Now, with Amazon’s dominance in ecommerce, Cyber Week and Cyber Monday have become more important than the shopping in the physical stores. This was a slow process but it really began with the Pandemic when people got more used to shopping online.

People were already having these habits before the pandemic, but Amazon and many ecommerce shops were able to fulfill a need for many consumers.

Amazon Rufus along with other shopping chatbots are changing the way we shop and leading to higher sales. Companies need to take advantage of generative AI. Most chatbots in the past were only really good at specific questions. The new generation of generative AI is helping to make shopping more precise and personal in a way the old model of searching and scrolling was unable to accomplish here.

Shopping AI is truly a big change for shoppers.

  1. They can now check prices month to month. This was only available on select sites, not its more holistic and you type in about any product without old style searching here.
  2. There is more of a move towards frictionless commerce. Shoppers can spend more time on the quality of the product instead of going through search bars and inconsistent search engines.
  3. Customers are able to Auto-Buy based on price changes, allowing for people to spend more time on other aspects of their holidays.
  4. Customers are saving time shopping.
  5. Shops now have to focus on quality not just getting on search results on the sites.

Many business owners are now seeing that Search Engine Optimization on Amazon and other search sites has to have an element of quality in your product.

Customer Reviews are now more important than before. As Rufus is collecting these reviews to make a summary, you need to make sure that your products are reviewing well now. Whereas before customers may not scroll to see reviews, they will see them in the summaries.

Quality matters not just gaming the SEO game.

I hope that stores realize the important power of shopping AI and make the shopping experience more enjoyable.

Black Friday Sales Soar Because of AI

AI chatbots are one of the major reasons why Black Friday sales were so strong. This year’s weather was much colder than the previous and people were more inclined to be indoors to spend money in cyberspace rather in the stores.

The influence of AI is the real winner here and it shows this is what is going to help Artificial Intelligence gain a foothold in our homes. It’s not going to be physical AI at first like a M3GAN robot but one on the screen helping us make purchases.

Amazon Rufus is clear example of how powerful such a tool, AI is really. With the ability to type in your desires into a chatbot, dealing with incomplete search results is not on your mind. It is about creating a frictionless buying experience. The ability for Amazon Rufus to check prices and then it buy an item for you at the right price will help customers and businesses.

For businesses, it will be that the ability to manage a businesses’ supplies will be easier.

One will be able to get the supplies that one wants at the prices that they want in a timeframe which give them flexibility, giving their businesses more strength.

AI chatbots such as Spark on Walmart show that companies are also attempting to integrate it into the lives of consumers.

AI isn’t just about whether we can make photos or videos with it. What is more important to integrate into our daily lives and have been holistically react to our decisions that we make in meatspace.

This is an important approach which will keep the move towards AI system be sustainable.

The companies that make up the AI bubble

Business of Apps has gotten into the geography of AI businesses. The image above is the result of their efforts.

What type of AI use will make it more that chat windows?

In my opinion, the creative side of AI is probably the most important here. While productivity is important, it is art that will make these AI tools truly powerful. It needs to be able to create images of any type quickly and without issues. The smartphone got popular with people because of the camera not because of the productivity apps; that appeal came later not before.

It is because of the camera that the iPhone was able to get smartphone to become more than an adjacent object and into a digital swiss army knife. Such a phrase was used early on and I can understand why. Unlike the flip phones and the older phones, the smartphone is usable in many situations. Mobile banking is useful for many age groups and the smartphone removes the friction which existed on other types of phones and gives you an “app” to do look at your bank account which is important in this age.

Music is tricky area with AI. I have not used Suno as much here but its already seemingly getting on the Billboard charts. If you had asked average people that computer made music would have gotten their attention, they would have been skeptical. We have had sites for many years serving up tracks on the internet and before that in the music stores.

Music is another area where AI usage could really become embedded in our society just as the car or electricity. I do not believe AI will become a “microwave” where it will be there and used for many things but not transform our culture. It will not just be addition to our gadgets; it is going to replace many gadgets we have. In the realm of music, it seems that we have a greater variety of genres and experimentation than ever before in my opinion.

Suno is getting sued by many record label companies. Hopefully, they do not end up like Napster and are able to survive. I think the concept behind AI music is great and can really open people to different genres and make the creative process more interesting and enliven it with some iconoclastic energy which has been lacking for many years in our age.

Creativity I think is going to be what makes AI more mainstream. Productivity is not what gets views on YouTube; the views come from youtubers who make people imagine and cultivate their minds. AI is going to change the nature of creativity and I am confident it will not replace it but augment it. We may not have cybernetic implants yet but this is virtual kind and its truly remarkable to have these tools to revive our civilization.