Amazon is celebrating 30 Years today of Ecommerce. It has much to celebrate as it is one of the world’s biggest websites and is sitting as a titan. Jeff Bezos has become a household name and had a wedding in Venice which showed the man’s immense power and influence. However, the company faces a new rival from a traditional brick and mortar sector, Walmart. These two giants are competing this week to offer incredible deals to their customers. What does this say about the future of Ecommerce.
Walmart in the 2000s had a rather poor reputation. Its customer base was always diverse but there was feeling it was too working class for some. They wanted higher quality goods as well as healthier items in the deli and meals section.
Now, Walmart is having ads that are much more youth oriented than many of their previous ads in the past. They have more young people who are fit and look like they belong in the wealthy areas of America than what was once Walmart’s traditional customers, working class Americans.
Amazon had the advantage for years as it was a digital only store. It’s customers from the start were more wealthy and had more social mobility. They also were more chatty about their interests, as can be seen by the usage of customer reviews.
Walmart has begun to transform itself into that Amazon style store.
Amazon better watch out as Walmart has a huge retail presence and they are even expanding into drone delivery which is another area that Amazon still hasn’t made progress in. Walmart has shown itself to be a resilient and strong company.
The battle of the Ecommerce giants is in full swing and we shall see which one wins the battle of the online stores.
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